If you have an idea and have developed or are developing elements to that idea, such as names, logos, inventions, books, websites, funnels, music, videos, or other elements, then it is beneficial to understand what is taught in this Challenge. With certain basic knowledge you can decrease chances of finding out that the name, logo, product, method, or more infringes upon the rights of another, which could result in your having to stop all sales, rename, repackage, rebrand, and more. A strong beginning increases chances of success. It is also never to late to learn, so well-established entrepreneurs are also welcome.